Factors affecting green purchase behavior: A systematic literature review

The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In backdrop growing affirmative reaction people, inclination buy green products is on rise. Therefore, we explore extant literature identify factors established for their role in determining purchase having a less damaging impact A systematic review was conducted following Theory-Context-Characteristics-Methodology framework covering 151 empirical studies intention behavior, published between years 2000 2021. This paper identifies influencing consumers' behavior provides strategic insights marketers create better marketing opportunities products.